Natures Clothing Co
Brand IDENTITY & development
Six weeks in planning, Christina worked closely with the client to investigate concepts, the potential direction for the brand and then locations, wardrobe and hero shots. Finally the weekend came, where the journey to Goondiwindi to one of Australia's most well known cotton fields took place. Over 20 hours of preparation, shooting & coordinating with two stunning models and the client on wardrobe coordination, Natures Clothing Co was finally starting to form. The shoot assisted in the design of the logo, informed the style guide including colour palette selection which was designed to be reminiscent of natural materials seen in the Australian countryside.
Brand IDENTITY
Starting from scratch, Natures Clothing Co was to retail custom designed clothing made only from natural fibre fabrics. Unnatural fibres have been found to be irritants to our skin, as well as restrict body temperature control in a warmer climate. The brand journey was completely dependent on the client's ability to understand how customers should feel when wearing NCC. The client learned through owning her own boutique, the challenges of importing wholesale on a small scale without giving in to buying semi-natural blend. Constraints in the project in this area were difficult to overcome but Natures hopes to launch online again when ready.